Wednesday, December 31, 2008
Tuesday, December 23, 2008
Welcome to the Doghouse: J.C. Penney Goes Viral Epicenter from Wired.com
Friday, December 12, 2008
1. USA Today
2. Wall Street Journal
3. New York Times
4. LA Times
5. The Daily News (NY-moves up one slot flip-flopping with NY Post)
English Language Blogs
1. Huffingtonpost.com (5 last year)
2. Techcrunch.com (4)
3. Engadget.com (1)
4. Gizmodo.com (3)
5. Boingboing.net (2)
Magazines (all ranked same as in '07)
1. AARP The Magazine
2. AARP Bulletin
3. Readers Digest
4. Better Homes & Gardens
5. National Geographic
Tuesday, December 9, 2008
Friday, December 5, 2008
Tuesday, November 11, 2008
Friday, November 7, 2008
Tuesday, November 4, 2008
Monday, October 20, 2008
Friday, October 10, 2008
the collective intent of people behind it (a product, idea or service) manifested in actions they take.
I particularly like the example he used of Goldfish. He said it's not simply a snack but is described by creator Peppridge Farms as existing to instill optimism in children. When I think about how excited my nine-year old used to get about buying and eating goldfish (notice I said used to--adolescence is creeping lower and lower as the years pass by), I can begin to appreciate this take. Imagine how a statement like that would motivate your employees who seek a nobler purpose than just collecting a paycheck.
I'll leave it to the mainstream local media to dissect the rest of Stengels's comments.
I was very impressed with UC's faculty at today's event. Although in talking with organizers they are already worrying about how to top this year's successful launch. A number of teachers/administrators made the effort to walk around to the different tables making guests feel welcome. I also learned more about the schools's Masters in Marketing Capstone program, a two-quarter experience where students diagnose a business challenge, then solve it using the head knowledge gained in the classroom. One example outlined in UC's literature was the development of a comprehensive marketing plan for the American Sign Museum which moved from Walnut Hills to larger quarters in Camp Washington. The program which can utilize a maximum of 400 student hours, runs from January to June. A one- to two-page proposal can be submitted by for-profits and non-profits. Deadline is November 14. All they ask is a description of your entity, the issues you are facing and a rundown of how students would benefit from helping you. Details: firstname.lastname@example.org.
Friday, June 6, 2008
YOU'VE GOT MAIL! NOT!
While many people check their Blackberrys seemingly every five minutes for new emails, roughly one-fifth of all U.S. heads-of-household have never sent or used an e-mail. According to National Technology Scan, a forthcoming study from Parks Associates, 20 million U.S. households are still without Internet access and approximately 18% of all households don’t use email.
The research indicates that 21% of heads of households have never sent or received an email and another 21 percent were found to have never looked up a website or browsed for information online. “Nearly one out of three household heads has never used a computer to create a document,” said John Barrett, director, research, Parks Associates. “These data underscore the significant digital divide between the connected majority and the homes in the unconnected minority that rarely, if ever, uses a computer.”
Age and education are factors in this divide. One-half of those who have never used e-mail are over 65, and 56 percent had no schooling beyond high school.
The survey also found just seven percent of the 20 million “disconnected” homes plan to subscribe to an Internet service within the next 12 months. Still, the study reports a steady decline in the number of disconnected households when comparing findings with previous years. National Technology Scan reported at year-end 2006 that 29% of all U.S. households (31 million homes) did not have Internet access, citing low perceived value of the Internet.
Monday, May 19, 2008
In the section, highlighted as NEWPORT, Lavender spends 11 pages talking about a variety of attractions throughout Northern Kentucky including Newport on the Levee and nearby stops in historic Newport, Mainstrasse Village and some of the more rural highlights of the area (Rabbit Hash and its General Store and Big Bone Lick State Park).
Dave also highlights places to stay such as the Radisson Riverfront the Wildwood Inn. As an aside, Dave has an affinity for this area serving as a summer intern journalist in his more formative years.
I highly recommend the book especially as you may be pinching pennies this summer and not wanting to venture too far from home. You can order it online at www.davetrippin.com or www.jsfbooks. You can also get it through Amazon.
Monday, April 7, 2008
1. Cultivating a culture of being open/closed minded;
2. Rewarding new ideas;
3. Leveraging Internet 2.0;
4. Gathering consumer insight;
5. Utlizing Consumers as Editors;
6. Giving up control;
7. There will be blood (for every success, there are many failures so innovate and move or risk being out marketed).
Monday, March 31, 2008
Voices- the company brings users to U.S. Headquarters in California and places them in focus groups to hear their views;
Visits- eBay actually visits (with permission) users homes to see the steps they take to sell items;
Views-on a quarterly basis, focus groups of users are polled on industry-related questions such as security.
Perhaps the methods described above by Kip will help you to gain meaningful information from your customers or stakeholders.
Friday, March 28, 2008
Carol has always taken time to counsel chapter members who followed in her footsteps. Personally, she has taken an active interest in my career and aspirations as I ascended the chapter leadership track. Sympathetic, compassionate and wise are three words, which exemplify Carol Shea’s spirit, a spirit that resonates throughout our community serving as a strong foundation for Cincinnati’s stature as a chapter those within the AMA family respect and admire.
I hope this story inspires you to take an extra moment to acknowledge the unique gifts each of us brings to brighten the world around us and help make our paid and unpaid ventures worthwhile.
Thursday, February 28, 2008
- It was the center of Covington's civic and political life for most of the Victoria Era.
- When the Civil War ended, victorious Union General Ulysses S. Grant was honored at a reception there.
- In 1900, the body of William Goebel, the only U.S. Governor to be assassinated in office, laid in state there as an estimated 10,000 filed past.
- In the 1950s, a roller skating rink filled the second floor ballroom, famous for its 25-foot-high ceiling suspended by a truss system.
- In May 2002, a major fire almost destroyed the entire building and sparked a five year massive renovation.
For more information: www.kycater.com
Check out this short video.
Thursday, February 14, 2008
But I tend to agree with this post relative to my experience with our Cincinnati American Marketing Association Chapter. For instance, Wednesday, we hosted our monthly Word of Mouth Shared Interest Group. We generally average attendance of 10-15 each month. However, armed with a strong email list and a minor mention in the newspaper business calendar section, we had a mob on our hands with 51 showing up to hear a treatise on the power of Linked In. I asked our lead facilitator Rob Bunting (cincyimg.typepad.com) about his thoughts of the power of email. He remarked that while Facebook and other social media outlets have millions of subscribers, email is universal. In fact, you're starting to see many business cards do away with fax numbers in favor of email.
I also asked Will Krieger, who heads up the Cincinnati AMA Young Professionals Group, if he uses any of the social networking tools to attract the two dozen or so YPs that gather at their monthly events. Nope, it's all email.
It also occurs to me that the pressure to conform to a more standard communication form faces recent college graduates when they enter their first job. Most of their older colleagues just began using cell phones in the past decade so the question of whether they want contextual advertising on their phones is laughable.
So it appears that the death of email as it relates to younger emerging audiences is about as true as the immediate demise of print advertising.
Wednesday, January 30, 2008
- NaturPen, an environmentally friendly ballpoint pen made from recycled card stock and sustainable wooden chips;
- Green Thumb Gardening Bag, includes gloves, water spray bottle, shears, dendelion weeder, trowel, hand rake and a spade with a pocket for each;
- Notepad with Post-It, Pen, Ruler and Magnifying Glass (perfect for me, the new owner of reading glasses for the first time);
- Wireless USB Mouse with Calculator
Wednesday, January 23, 2008
R&R Partners - The Work
I met Snow today after he spoke to the Cincinnati Advertising Club. He says about ten years ago R&R began offering business-to-business campaigns for meeting planners and C Suite executives, the audience corporate planners need to convince when making decisions on where such events are held. This was done under the financing and supervision of the Las Vegas Convention & Visitors Authority.
Quantitative (800-1,000 surveyed) and qualitative (three to four in a focus group) research is performed (Snow says the Authority spends $7 million annually in just research). They ask the same question every time to planners, he says: What Things Drive Planners? The top two answers never change: 1. How to make things go right; and 2. How do I get recognition when things don't go wrong.
Snow says the underlying truths in each of these statements is that you have to "ask the customers what matters to them and then deliver. There are emotional connections in every destination. It's devilishly simple. Give people what they want."
Friday, January 18, 2008
If a blog is sensationalistic in its treatment of subjects and individuals, a reporter might use the tone of the blog to help shape the way that person or topic is portrayed in follow-up news stories. All bloggers should take a vow that when they write, they are using povs based upon fact and not hearsay or innuendo. They should also be careful to balance their opinions with reaction from those holding different viewpoints. That's the credo that traditional journalists subscribe to. Bloggers should be no different.
Wednesday, January 16, 2008
With more than 300 planners surveyed, 16 of the 77 percent who said these tasks are part of their responsibilities stated that only recently these functions were added to their to-do lists. This comes as no surprise to me in my work. One of my significant roles as Communications Director of the Northern Kentucky Convention & Visitors Bureau, is to provide complimentary media relations services to planners. With increasing time pressures, planners are yearning for any kind of assistance they can receive to balance the needs of roles they already need to balance. This finding also confirms my believe that establishing this blog offering helpful marketing tips to planners is something that is an underserved if not an unmet need in the meetings industry.
Saturday, January 12, 2008
A professional colleague contacted me this week with a problem. She was attempting to convince her boss that exhibiting at trade shows is still an effective business development tool. I’m no expert on the subject but went to one to find out. I’m sharing the advice of Danica Tormohlen, Editor of Expo Magazine. Two points she stressed:
More than half of attendees will buy this year. The number of attendees planning to make a purchase in the next 12 months was comparable to last year. Forty-three percent of booth visitors plan to buy an exhibitor’s product or service within the 12 months following the show.
Shows, as well as individual exhibitors, continue to attract qualified attendees. In 2006, 79 percent of attendees who visited an exhibit had no contact with that company within the previous 12 months. Among visitors to individual booths, 82 percent are interested in the product or service displayed and 78 percent have buying influence for the exhibitor’s product or service.
Attribution and more details of the study can be found on the following link.
Danica also sited other resources:
1. The Center for Exhibition Industry Research (http://www.ceir.org/) compares sales costs for trade show exhibiting with other media;
2. American Business Media states cases for the most effective business-to-business marketing (http://www.americanbusinessmedia.com/abm/ABMIntellResearch2007.asp?SnID=1537975429)
3. B-to-B Magazine (http://www.btobonline.com/)
4. Exhibitor Magazine (http://www.exhibitoronline.com/)Trade Show Exhibitors Association (http://www.tsea.org/)
Saturday, January 5, 2008
What quality or qualities are most important for individuals serving on non-profit boards?
The overwhelming response was possessing a belief in and passion for the organization's mission. This was backed up by mentions of other leadership skills that flow naturally out of this first point.
- Lead by offering your background or experience in your area of responsibility on the board;
- Provide a succession plan;
- Lead by example by giving time and talents and supporting events/programs;
- Energize volunteers to do their best and do it NOW;
- Recognizing who the "players" are among your membership so you are bringing in people who might be even more passionate, committed and perhaps more qualified than YOU;
- Display wisdom based on marketplace realities (know when it's time for change).
One respondent in closing was reminded of a quote by former First Lady Rosalynn Carter that could best describe a non-profit leader:
A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go but ought to be.