Monday, April 7, 2008

Motivating the Workforce

Kip Knight in his recent address to the Cincinnati AMA Chapter also talked about the ways that organizations can leverage the power of all employees:

1. Cultivating a culture of being open/closed minded;
2. Rewarding new ideas;
3. Leveraging Internet 2.0;
4. Gathering consumer insight;
5. Utlizing Consumers as Editors;
6. Giving up control;
7. There will be blood (for every success, there are many failures so innovate and move or risk being out marketed).