J.C. Penney has created this new site just in time for last minute mail shoppers. It has received nearly two million hits. Coincidentally, Mike Boylson, J.C. Penney's Chief Marketing Officer, will be in Cincinnati Friday, January 16 at the monthly American Marketing Assn. luncheon to talk about this and other topics related to the company. Sign up for the event by going to AMA's website, www.cincinnatiama.org.
Welcome to the Doghouse: J.C. Penney Goes Viral Epicenter from Wired.com
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