Wednesday, January 16, 2008

Another role for planners, "Mark It Down"

A new study by Meeting News finds that marketing and customer event management are two increasing roles for meeting planners.


With more than 300 planners surveyed, 16 of the 77 percent who said these tasks are part of their responsibilities stated that only recently these functions were added to their to-do lists. This comes as no surprise to me in my work. One of my significant roles as Communications Director of the Northern Kentucky Convention & Visitors Bureau, is to provide complimentary media relations services to planners. With increasing time pressures, planners are yearning for any kind of assistance they can receive to balance the needs of roles they already need to balance. This finding also confirms my believe that establishing this blog offering helpful marketing tips to planners is something that is an underserved if not an unmet need in the meetings industry.

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