Saturday, April 25, 2009

Leadership 201

Part two of Michael Smith's talk about Leadership in Marketing from the American Marketing Association Leadership Summit:

Michael spoke about servant leadership and asked the crowd to focus on how make people feel not on what you say. He also quoted Winston Churchill, "We make a living by what we get but we make a life by what we give."

It is interesting in the marketing field to examine our leadership in the context of not how we position ourselves and our organizations at the front of the pack but how we can serve the interests of others and help them reach their goals, perhaps even before we act to suit our interests.

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