Most forecasters are rather pessimistic in their projections for the US ecomomy in the upcoming year. Business to business marketers are either not getting the message or are getting through to their bosses that in down economic times, MORE money should be devoted to marketing not less.
B2B's 2008 Marketing Priorities and Plans show nearly 80 percent of marketers planning to up online spending with slightly more than 60 percent planning to increase overall marketing budgets. Overall online marketing will make up a full third of the budget up from 26.5 percent in 2007. Leading the way in budget items seeing increases will be web site development, email and search engine marketing.
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