NKY CVB Revised Web Site Makes Planner's Job Easier

Northern Kentucky Convention & Visitors Bureau Launches New Web Site
NEWS RELEASEFOR IMMEDIATE RELEASE
Contact:Julie Connolly(513)287-7857, cell: (773)484-3704E-Mail: julie.connolly@strata-g.com

Northern Kentucky Convention & Visitors Bureau Launches New Web Site
The innovative site is the final piece of NKYCVB's new branding and marketing campaign

COVINGTON, KY [October 24, 2007] — The Northern Kentucky Convention & Visitors Bureau (NKYCVB) has launched www.nkycvb.com, a new innovative Web site designed to showcase Northern Kentucky to meetings and convention planners.
The dynamic site, created by Strata-G Communications, introduces an entirely new design, expanded features and improved navigation. In addition to traditional features such as hotel and accommodation listings, www.nkycvb.com offers an aerial tour that showcases the city and surrounding regions. The site also provides online booking capabilities and an uploadable Request for Proposal option. An extensive behind-the-scenes content management tool enables CVB staff to make updates to better meet the needs of the planner and reflect regional changes in the marketplace. "The website was designed not only to be rich in content but also an effective marketing tool that will generate convention and meeting sales resulting in an increase in economic impact for the entire region" says Barbara Dozier, Vice President of Sales and Marketing of the NKYCVB.
The site compliments a new logo along with updated marketing and messaging materials that were unveiled earlier this year. The campaign's engaging theme, "RethiNK" – is a compelling call to action for meeting planners to consider Northern Kentucky as a meeting destination, promising an experience that is exciting, distinctive, and far beyond expectations.
"With the fresh look of the new, streamlined website combined with the rich content showcasing Northern Kentucky's assets we believe we are ideally positioned to convince meeting planners that Northern Kentucky is an extraordinary destination," said Tom Caradonio, president and CEO of the NKYCVB
The mission of the Northern Kentucky Convention and Visitors Bureau is that of an aggressive sales, marketing, service and informational organization whose primary responsibility is to positively impact the Northern Kentucky economy through conventions, meetings and visitor expenditures. The direct economic impact of visitors’ spending in Campbell, Kenton and Boone counties in 2005 was $255 million.