Friday, October 26, 2007

A How-To For Theming Meetings

Meeting planners might want to look to the entertainment industry when they are looking for a cutting edge theme to their next conference, as evidenced by this brief in the September issue of Fast Company Magazine.

Road Games
RoadShow HollywoodSeptember 18-20Hollywood, California
"The entertainment industry is one way to predict what the trends are going to be," says Mitch Litvak, RoadShow founder. At this conference, entertainment execs premiere the next 6 to 18 months' worth of movies, TV, music, and gaming products so brand marketers can hunt for opportunities to develop Happy Meals and other tie-ins. Last year, New Line Cinema pitched its movie adaptation of the Broadway musical Hairspray. It ultimately led to Carnival Cruise Lines creating "the Hairspray experience." "We have karaoke nights, and dance instructors teach moves from the film," says Lance Still, an executive VP at New Line. Nickelodeon, Universal Music, and Warner Bros. are among this year's presenters. "We'll be highlighting Speed Racer, Steve Carell's Get Smart remake, and Where the Wild Things Are," says Warner senior VP of domestic promotions Mimi Slavin. --Aimee Rawlins

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