Travel Journalist Trade Group Spreads Its Wings on Thinking Out-Of-The-Box Attendance Building

Any doubts about how worried meeting planners are about the impact of the economy on attendance at trade shows? I have never heard about a group partnering with airlines to discount fares for attendees. Take a look at the email I received yesterday from the North American Travel Journalists Association (www.natja.org).

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NATJA is offering a discount of 10% off airfare on AirTran!!! This discount applies to anyone attending our Cleveland Conference June 2nd-5th. For more information about the conference, visit us online at www.natja.org.
Act now to save by simply using the code listed below.
AirTran Airways EventSavers Program Congratulations, your Event Planner has registered with the AirTran Airways EventSavers Program. This program offers discounted air travel and unique benefits for conventions, meetings or other events when ten or more individuals are flying into a single destination from different cities. Attendees and Travel Agents should call the AirTran Airways EventSavers Desk at 1-866-68EVENT (1-866-683-8368) to obtain more information about the following features:
A 10% discount on the lowest available AirTran Airways one way fare.
No minimum stay length or Saturday night requirement.
Advance seat assignments at time of booking.
Confirmed upgrade to Business Class, when available, for passengers booking in the “B” and “Y” fare levels.
A one time waiver of Change Fee per reservation for any name or itinerary change, but any applicable fare increase will apply
A single Event Code provided for each event so passengers may book their own reservations at their leisure.
A convenient toll-free number connects you directly to our EventSavers Desk.
Attendees have the option of contacting the EventSavers Desk directly or they may book their reservations through their designated travel agency.
Travel Agents and attendees must book all EventSavers reservations directly with the EventSavers Desk to receive the 10% discount. Reservations booked through a travel agent General Data System or the internet will not qualify for the 10% discount.
Attendees may travel three days prior to the event start date and three days after the event close date if they wish to spend any additional time at the event location.
Receive special EventSavers rates from our rental car partner Hertz, just for being transferred to the Hertz Desk by our EventSavers Coordinator!
To take advantage of this special program, contact the AirTran Airways EventSavers Desk at 1-866-68EVENT (1-866-683-8368) for reservations. All patrons will need to have the listed Event Code and must provide the name of the Event upon booking. Please provide the Event Savers Coordinator with Event Code: CAKDAY060209 (NATJA) start saving today!
Thank you for choosing AirTran Airways for all your air travel requirements!